Jim has over 30 years of industry experience within the aging in place and seniors care space, including senior positions at the leading durable medical equipment providers across Canada.

Within his various roles he has led the multi-million-dollar growth in the categories of accessibility, homes safety design, and safe patient handling. His pioneering work has essentially opened the commercial marketplace to the concept of Aging in Place. His strategy has always included a strong element of education and collaboration.

“Most clients do not want to spend money when it comes to home safety and healthcare devices but understand that they are essential. The client’s journey is often filled with hurdles and barriers related to illness or accidents, such as a fall, and this elevates the sales process because of these emotionally charged life moments. We look to navigate these obstacles based on years of experience, solid collaboration, and empathy.”

Jim has hands-on experience with logistics, sales management, marketing, business development and the digital UX experience. Most recently, he’s been providing clients with expertise in product distribution, market growth, brand building along with digital marketing.

He has a very solid understanding of the media landscape and players such Zoomer Media and CARP. He is regularly asked to speak to groups on the topic of Aging in Place and is also the National Director of Age Safe Canada, an education platform for the sector as well as CXO for CareTech Solutions, a Falls Intervention company.