Live Easy has partnered with Bay Area Health Trust to form a boutique distribution company that will focus on companies that aim to make aging in place safe and comfortable. The combination of BAHT resources with LEI’s experience and connections will serve an attractive model to small innovative start-ups who wish to penetrate the Canadian market or scale beyond their current sales.
About Bay Area Health Trust
At the intersection of health, life sciences and business, Bay Area Health Trust is an example of a successful partnership between hospitals and the for-profit private sector. Operating life science businesses with the goal of returning value to its beneficiaries, Hamilton Health Sciences, Hamilton Health Sciences Foundation and McMaster University Bay Area Health Trust promotes entrepreneurship and invests in growth-oriented businesses to support patient care. More information can be found at www.bayareahealthtrust.com.
With a combined experience of 50 years of working in both the SME and multinational sector we understand the direct response / lead generation and analytical challenges that companies both large and small face.
We work with companies who operate via direct response business models. Our Approach to Paid Search Advertising is Turn-Key and Effective. It’s a closed loop system that enables us to get our clients up and running quickly and effectively and performance is highly transparent. We work with all the major digital advertising platforms including Google, Bing, Facebook and programmatic.
Key to unlocking and reaching your target audience is understanding what campaign and even what keyword is making the phone ring. Our lead generation and analytics offering includes a highly cost-effective cloud-based call intelligence platform that is key to unlocking optimum results from your marketing spend. Knowing what’s driving those calls is a cornerstone of a responsible, growth-focused marketing strategy. This technology enables us to generate data on a cost per lead (CPL) basis
Akivate Digital Marketing are specialists, business enthusiasts and passionate about lead generation and business development. Starting in 2001 after being challenged to create a Digital travel agency, the next 19 years they have managed all different kinds of websites and businesses with a high tracked record in efficiency and optimization, from ecommerce consumer goods to the global HME sector. Implementing SEO & SEM strategies worldwide and connecting them to the businesses by integrating Digital to CRM’s and ERP’s with only one objective in mind – Maximise ROI and Business growth.
In the last several years he has managed and led a team of excellent minds & very talented individuals working in the HME sector, managing multi-million Euro campaigns in PPC platforms, SEO and Social providing Leads growth for companies across Europe, NA and Canada.